Marketing Ideas for a Dental Clinic
Marketing a business is a necessity for any company. It defines how the company will succeed, as well as expand. Business dealing with dental services is not excluded in business marketing as the dental practitioner is required to engage in several business marketing plans in order to succeed. In addition to providing quality services and affordable treatment rates, a robust marketing strategy should be included. In order to attract new patients to your dental unit, here are marketing ideas to help.
Idea one, word of mouth is so important in any business. A referral from another patient, a friend, or even a colleague at work is very useful. It becomes a free form of marketing when a dentist gets a new client through recommendations. When a patient receives quality services, he or she automatically recommend the clinic to another patient. That’s a great form of dental marketing. To boost your sales, encourage your patients to refer their friends and family to your clinic by giving them free services and bonuses once they bring new clients.
Find out about your competitors and focus on running your clinic differently from them. When a close competitor starts a promotion on one of their services, do not roll the same idea, at the same time at your clinic. Embark on the same or different kind of promotion after the competitors have finished. By then, you will have picked one or two weaknesses from their just-concluded promotion, and use it as a strength in your upcoming promotion. Note the weaknesses in the competitors’ operations and improve on them. For instance, if the competitors do not have enough dentists, ensure your clinic has enough dentists, all the time. Their customer service is poor, the way they handle dental patients, etc., hire and train great customer service representatives. Clients always wants to be attended where they receive great customer service,
Use of technology-related marketing is also another marketing idea. Most businesses prefer technology as their main marketing tool. To start with, have a small website and have different social media platforms. The website should be clear and precise, a higher percentage covering ‘why your clinic?’ and the dental services offered. The site should also have details of the location of the clinic, as well as how the customers can reach the clinic; email, telephone number, etc. Social media also allows businesses to market their products and services free of charge, or through a paid up package. It is however important to note that the use of social media can be the turnaround point for the business, or cab break a business. Use it to your advantage; to grow it and to promote it. Inform the prospective clients of the services offered and any offers or discounts via social media, without spending so much cost on advertising.